Ad Formats Gallery

IAB-standard formats served via Google Ad Manager with Prebid.js header bidding. Every impression sees real-time competition from 5+ demand sources.

Desktop Formats

970 x 90 Leaderboard
970 x 90

Leaderboard

Top-of-page banner with maximum horizontal visibility. First ad seen by every visitor. Responsive: scales to 728x90 on tablet, 320x50 on mobile.

Position
Above the fold, top of page
CPM Range
$1.50 — $8.00
Viewability
95%+ (first paint)
Responsive
Yes (3 breakpoints)
300 x 250
Rectangle
300 x 250

Medium Rectangle

The workhorse of display advertising. Placed within content flow — between word game results, inside puzzle pages, alongside game boards. Highest fill rate.

Position
In-content, mid-page
CPM Range
$2.00 — $10.00
Viewability
80%+ (in-content)
Fill Rate
Highest across network
300 x 600
Half Page
300 x 600

Siderail / Half Page

Fixed-position tower on desktop screens 1440px+. Stays visible as users scroll through content. Premium viewability for brand campaigns.

Position
Fixed left/right rail
CPM Range
$2.50 — $12.00
Viewability
99% (fixed position)
Desktop Only
1440px+ screens

Mobile Formats

320 x 50 Mobile Banner
320 x 50

Mobile Banner

Compact mobile-optimized banner. Appears at top of mobile pages. Non-intrusive, high impression volume.

Position
Top of mobile viewport
CPM Range
$0.75 — $5.00
Devices
Phones & small tablets
Volume
Highest mobile impressions

Page Placement Map

Typical Word Finder Results Page — Ad Placement Positions

Navigation
Leaderboard (970x90)
Search Form
Word Results
Rectangle
(300x250)
Siderail
160x600
UDM sticky anchor ad at bottom of viewport (not shown)